CAMPAIGNS

Helped implement brand growth strategies helping Australian Skin Clinics rank #2 for Australia’s fastest growing business in 2016, and #7 in 2015, in The Australian Financial Review’s Fast 100 List. Responsible for all digital marketing campaigns, SEO strategy and social media advertising.

Provided marketing leadership and coordination of strategic media and communications for the City of Gold Coast. Liaised with external stakeholders to maximize marketing budget and campaign objectives.

Developed and led marketing strategy, and budget, which encompassed print, TV, radio social, SEO and event advertising. Also developed and executed a 3-day drought relief sale, which surpassed the Clipex sales targets by 86.6%.

Consulted on marketing, branding and communication activities. Created communications calendar, brand guidelines and worked with GiantX Business Advisors to maximise marketing budget.

Responsible for all marketing, branding and communications. Wrote ongoing content on SMSFs, property investment strategies and wealth management for the Australian Property Investor magazine, Smart Property Investor and the Gold Coast Bulletin.

Orchestrated all marketing functions from concept stage to product launch. Achieved press mentions and profiles in PC Mag, Self-Funded Magazine, San Francisco Chronicle, Diablo Magazine, Voluntary Benefits Magazine, MobiHealthNews.com, and KillerStartUps.com.