CAMPAIGNS
Reflections of rarity
“Reflections of Rarity” showcases Calleija Jeweller’s collection of enigmatic Argyle Pink Diamonds™, considered the rarest diamonds of the world.
As the sun has set on the Australian Argyle Diamond mine, Argyle Pink Diamonds™ are now rarer than ever before. This campaign employs colored light, opulent textures, and imagery inspired by the breathtaking landscapes where Argyle Diamonds were discovered. Its purpose is to invite viewers to contemplate the unparalleled beauty of Argyle Pink Diamonds™.
ExperiencE THe
ART OF CALLEIJA
With boutiques in London, Gold Coast and Sydney, Calleija Jewellers have garnered acclaim for their unparalleled craftsmanship and bespoke designs, renowned the world over.
Each photograph and video in this campaign is crafted to capture the essence of Calleija artistry within an esteemed art gallery, inviting you to experience a personal exhibition to view each mesmerising detail.
celebrating a legACY
Beyond the beauty of Argyle Pink Diamonds™ lies a deeper significance – a legacy of excellence and timeless allure that has captivated the world for decades.
"Celebrating a Legacy" campaign aims to honor the distinctive Australian heritage of Argyle Pink Diamonds™. These extraordinary gems, discovered in the untamed terrain of the East Kimberley region in Western Australia, stand as a natural wonder unique to Australia.
Every visual in the campaign is designed to capture the innate splendor of the earth's rough textures and the enchanting sunlight, perfectly complementing the origins of Argyle Pink Diamonds™.
CELEBRATING
THE PAST,
The PRESENT…
FOREVER.
Each Calleija ring from this engagement collection features a secret Argyle Pink Diamond™, inspired to honour the past and pay tribute to Australia's natural history.
My involvment was in the ideation and direction of the photo and videos, which were designed to evoke emotions of romance, timeless love and the enduring promise of forever.
Additonal exerience
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Australian skin clinics
Helped implement brand growth strategies helping Australian Skin Clinics rank #2 for Australia’s fastest growing business in 2016, and #7 in 2015, in The Australian Financial Review’s Fast 100 List. Responsible for all digital marketing campaigns, SEO strategy and social media advertising.
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City of Gold Coast
Provided marketing leadership and coordination of strategic media and communications for the City of Gold Coast. Liaised with external stakeholders to maximize marketing budget and campaign objectives.
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Clipex Fencing & Cattle
Developed and led marketing strategy, and budget, which encompassed print, TV, radio social, SEO and event advertising. Also developed and executed a 3-day drought relief sale, which surpassed the Clipex sales targets by 86.6%.
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Lilly & Lolly Furniture
Consulted on marketing, branding and communication activities. Created communications calendar, brand guidelines and worked with GiantX Business Advisors to maximise marketing budget.
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Your Future Strategy
Responsible for all marketing, branding and communications. Wrote ongoing content on SMSFs, property investment strategies and wealth management for the Australian Property Investor magazine, Smart Property Investor and the Gold Coast Bulletin.
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RememberItNow! eHealth Saas
Orchestrated all marketing functions from concept stage to product launch. Achieved press mentions and profiles in PC Mag, Self-Funded Magazine, San Francisco Chronicle, Diablo Magazine, Voluntary Benefits Magazine, MobiHealthNews.com, and KillerStartUps.com.