Each image and video featured in the "Art of Calleija" campaign is meticulously curated to encapsulate the very essence of Calleija's artistic brilliance, presented within the esteemed confines of an art gallery. Through these visual narratives, the viewer is invited to be immersed in a private Calleija exhibition that unveils every captivating detail of each piece.
My responsibilities:
Ideation: Conceptualizing the overarching theme and creative direction of the campaign to ensure alignment with Calleija's vision and values.
Production: From initial planning stages to final delivery, I oversaw the execution of each element of the campaign.
Digital Marketing: Crafting compelling strategies across various digital platforms, including email marketing (EDM), social media engagement, and Google AdWords campaigns.
Event Marketing: Planning VIP events aimed at unveiling our latest designs, whilst orchestrating memorable experiences for VIP guests that showcase Calleija's craftsmanship in an exclusive setting.
Print Advertising: Strategizing and executing print advertising campaigns in prominent publications both in London and Australia.
Print Marketing: Conceptualization and development of Calleija's annual design book for 2023, themed Experience the Art of Calleija.
Campaign photos: Digisku
Video: Brau Agency
